Somewhere between macro tracking and ingredient Googling, food stopped being food and became a personality test. We didn't sign up for that.

Here's a fun fact: humans cracked egg protein 6 million years ago. The wellness industry "discovered" clean eating in 2015. One of these is more qualified. We'll let you figure out which.

We didn't invent a new protein. We just finally made it convenient. Meet India's first egg-based protein bar - no disguises, no guilt-tripping, tastes actually good. (Wild concept, we know.)

To be frank, this isn't for everyone. Don't eat eggs? Not for you. Love overcomplicating your meals? Also not for you. Sorry, not sorry.

But if you just want to eat well, minus the drama - 

Hi. We're To Be Frank. 👋